How Can Law Firms Responsibly Voice Social Concern While “activist” might not be the first word most attorneys would use to identify themselves or their firms, engaging in matters critical to our time has become almost necessary for a brand’s survival. Today, most businesses – and that includes law firms – are taking social, cultural, […]
Legal Content Can Be Boring And Tough To Read, Unless…. Becoming and being a lawyer is hard work. But too many attorneys make the mistake of overcomplicating their website’s legal and blog content. If the average person can’t understand what you’ve written, they’re likely to become alienated and give up shortly after landing on your […]
Web Chat and Your Law Firm Website Connect with your clients 24/7, dedicate more time to managing cases, and stay ahead of the competition — these are just 3 benefits of web chat for the legal industry. Web chat is more than just instant messaging. It is a growth engine. In addition to serving clients, […]
The Importance of Working with a Professional Web Designer on Your Website As a law firm, you operate a unique business type that is very distinct from others. Indeed, you’re not merely offering a product; you’re offering a service that could be life-changing for your clients. But regardless of whether or not your law firm […]
No Video in Your Marketing Plan – Your Plan is Destined to Fail If you want to create more brand awareness, generate more traffic for your firm’s website, and convert more visitors to clients, video marketing checks all the boxes. Despite the clear appeal of video to consumers, law firms are often reluctant to try […]
Does Your Firm Need to Generate Press Releases….Yes, Yes it Does! Press releases are a great way to gain publicity and visibility for a law firm, and to drive targeted traffic to the firm’s web properties. A well-crafted press release can attract the attention of widely read media outlets, which puts your firm in the […]
The Sundown Marketing Way of Doing Business At Sundown Marketing Group, our philosophy is simple. It’s not about us. We are a full-service digital marketing agency that is small enough to give every client the attention they deserve, yet our team is large and skilled enough to take on projects of all sizes. Every modern business […]
A Slow Loading Website Can Destroy Your Web Marketing Program No matter how compelling the message is on your law firm’s website, you are going to have a difficult time turning potential clients into actual clients if your website pages load too slowly. When a prospect gets frustrated waiting for your page to load or […]
How do you know where you are going, if you have no idea where you’ve been? When you launch a new digital marketing strategy for your law firm, it’s important to know what kind of impact your efforts are making. Digital analytics can deliver a wealth of information about the effectiveness of your program as […]
Paid Advertising Is The Difference Maker Getting people’s attention online is tough. Everyone has a website. Your best friend has a website. Your kids probably have one, too. And you can be sure that the law firm down the street has a website, telling prospective clients how they will help them resolve their legal issues, […]
