A Comprehensive Approach to Internet Marketing

The Merriam-Webster Dictionary defines the term “comprehensive” as: covering everything or all important points.

At Sundown Marketing Group, a comprehensive approach to internet marketing has become the foundation of our SEO doctrine. A great internet marketing program is only as good as the sum of its parts.

Our comprehensive SEO programs contain many moving parts and we construct a custom SEO plan designed specifically for your firm. We build our SEO programs to help you dominate your market. Here are some of the features we include:

• Custom written content, specific to your firm and practice areas
• Link building programs
• Management of your social media programs
• Social media advertising
• Monthly blogs
• Reputation management
• Press releases
• Monthly newsletters
• Local directory management
• Keyword analysis and onsite optimization
• Google Analytics integration
• Responsive website design for optimum viewing on mobile devices and tablets
• Video Integration
• Live Chat

Internet Marketing and SEO…….Not so long ago

It wasn’t that long ago that internet marketing success was solely based on a few things:

• A website with a lot of keyword content crammed into every page
• Tons of links from other websites that may or may not be relevant, but received a lot of traffic
• Occasional additions of new content
• Search programs that would search your site over and over to make it look popular.

These tactics were often very effective, but businesses that rely on them today are finding it hard to keep their sites relevant and visible. In fact, with Google’s most recent updates, sites that employ these old tactics are often penalized and forced to overcome these penalties before being considered for a top ranking.

Internet Marketing today

Although some of these tactics are still useful today, to have a successful internet marketing program you need to do a lot more. Today’s success in internet marketing is impacted by a great number of factors that involve a lot of moving parts. With all of the changes that Google has made to their algorithm (Panda, Penguin, and Hummingbird) over the last several years, the path to internet marketing success starts with a few simple factors:

• Creating relevant and authoritative content
• Delivering relevant and authoritative content to potential clients
• Delivering content in multiple media, i.e. video, social media, blogging, press releases
• Creating quality links to relevant web properties

Why is content so important?

Creating relevant and authoritative content allows a business to convey subject matter expertise. Prospective customers utilize the internet to find answers to questions and they will work diligently to find a business website that can provide them with the authoritative answers they need. Subject matter expertise provides a potential customer with a sense of security, allowing them to comfortably make a decision to choose the right business. With those thoughts in mind, it is easy to understand why Google now demands that websites provide their customers with good, quality content.

The second point above, delivering relevant and authoritative content, is just as important as creating the content in the first place. Without a mechanism to deliver the content, no one will ever see it. We draft custom blogs and custom area of practice pages for you and distribute that content through your website and social media profiles to broaden your exposure, increase your visibility and continuously reinforce your subject matter expertise.

Finally, content must be created and distributed on a consistent basis. All search engines, especially Google, tend to give higher page rank to websites that consistently add relevant new content. That is why it is so important that these scheduled tasks are performed for you every month. We work with you to make sure relevant content is added to your site on a regular basis. We will also help you transform that content into other impactful media, such as press releases and video.

Each of the elements above is important on their own, but become incredibly valuable when they are part of a “holistic” approach to internet marketing. Bringing potential customers to a website from a link on a well written blog, driving potential customers to a blog through postings on social media or pushing potential customers to social media profiles from well displayed icons on a website.

At Sundown Marketing Group, we believe in tying all of these elements together, as a part of a well thought out, well planned internet marketing program. This is the only way to succeed in online marketing today. We will help you dominate your market!