Video Engagement
SMG Will Provide Your Business With An Unfair Advantage Over Your Competitors
Video Will Set Your Business Apart
Video – Numbers Do Not Lie
Over the past several years, video has become an extremely important element of life on the internet. Countless online resources make video content readily available and video is quickly becoming the preferred media of internet users of all ages. Here are some of these staggering statistics:
- YouTube has over 1.85 Billion users
- 45% of people watch more than an hour of video on Facebook or YouTube every week
- Cisco estimates that video traffic will make up more than 80% of all consumer internet traffic in just 1 year
- One third of all online activity is spent watching video
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it.
- The average viewer spends 88% more time on a website with video
- Video drives a 157% increase in organic traffic from Search Engine Results Pages (SERPs)
Considering these statistics, it’s hard to deny the influence video can have on marketing and it is no surprise that more attorneys are incorporating video into their internet marketing programs. Video marketing offers businesses the following benefits:
Increased Visibility
Google and other search engines have increasingly favored videos, giving them preferential placement at the top of search engine rankings. Statistics show that sites with high quality videos tend to rank better in the organic search results than sites without any type of video. Also, social media platforms have become more video friendly, promoting video content in ways that help more of their subscribers access to video content. Sundown Legal Marketing helps law firms increase their firm’s brand and reach by creating high-end video content that connects and engages with prospective clients.
Improved Conversions
A law firm’s website serves a number of purposes and provides multiple benefits. For most, the number one purpose of a website is business development, directing potential clients to take action (i.e. call the firm, complete a contact form, download a white paper). Video provides a website visitor with something no other content can – A peek into the firm culture and individual attorneys personality. With this insight potential clients will be more likely to contact the firm. Video provides an opportunity to develop rapport before a call is made or a contact form is completed.
Our Approach to Deploying Video Online
- We work with you to develop directed and concise videos. We are not creating full-length, feature films. Our approach guides our view toward content, length of each video, number of videos and distribution.
- We create videos that discuss and present relevant topics.
- Keep videos short. Based on our experience, online video is best at 1 to 3 minutes. The goal of online video is to engage a website visitor and a short, focused video is the best way to do that.
- We integrate online video into your other forms of marketing. For example, we will include video in e-mail newsletters.
- We create video for different types of communication that you provide clients and potential clients. For example, when you author a blog, create a video about the same topic.
- We measure results. Like all online media, we can measure views, referrals and the number of times videos are shared.
Maximize Engagement
One of the greatest struggles that attorneys face when it comes to online marketing is that they are in fact selling themselves, and their expertise, which can often be difficult to translate into easily digestible content. Video provides a law firm, or more importantly an attorney, with the opportunity to display their understanding of the law and their ability to explain the law in terms that anyone can understand. It also provides an opportunity to show a human element. Creating a balance between an expert and “average joe” is important, as many people are intimidated by their lack of understanding of the law and the possible outcomes of their legal matter. We want to hire an attorney that is just like us, someone we can talk to, someone we can trust, but we want someone who knows how to provide unmatched legal services.
At Sundown Legal Marketing we work with a law firm to develop, produce and distribute high quality videos that will strengthen their online marketing campaigns and help them generate more business for their firm. Our video services include:
- Business introduction videos
- Frequently asked questions (FAQ) videos
- Product or Service Specialty videos
- Staff profile videos
- Client testimonial videos
At Sundown Marketing Group we take a holistic approach to online marketing, building your arsenal of videos into your internet marketing plan, working with you to develop the right concept and strategy for your video marketing campaign. Once the videos are complete, we will help you use these assets to improve your firm’s web presence. Our video production service includes:
- A 1 on 1 concept development session with our video team
- Media coaching before the shoot, to include script preparation and review
- Professional on-site video shoot
- A custom YouTube channel created by our design team and stocked with your new videos
- A custom designed video page for your website, where we display your videos
- Social media distribution of your videos
- Transcription of each video, which enhances the videos SEO value
- High quality videos
- Consulting for creating your own videos
Our video production team is ready to introduce your team to the world through video. Don’t get left behind, contact Sundown Marketing Group today to discuss adding video to your online marketing program.
