Using Video to Market your Criminal Law Firm can be the Difference Maker Law is a highly saturated and competitive field. To stand out, law firms are tasked with developing strong personal brands and effectively marketing those brands using both online and offline methods. One essential component of a robust digital marketing strategy is to […]
Is It Time To Take A Long, Hard Look At Your Website? Yes…Yes It Is! Your website is one of your law firm’s most powerful marketing tools. A great law firm website can quickly gain trust, establish credibility, and dramatically increase your website’s conversions. According to research from Google, potential clients are forming first impressions about […]
How Important is it for Attorneys to “Brand” Themselves? The consumer decision-making process is a complex series of actions that involves need recognition, search for information, evaluation of alternatives, purchasing decision, and post-purchase evaluation. While there are numerous things that can impact a consumer’s purchasing decision, emotion is one of the most powerful. Indeed, while […]
Time To Put That New Marketing Plan Into Action – 2022 Here We Come! There’s always an interest in strategic planning and digital marketing trends around the turn of the year, and 2022 is no different. But, considering the events of the past couple of years, making predictions has become increasingly challenging. Nothing has returned […]
Marketing Your Estate Planning Law Firm in a Post COVID World No one likes to think about their own death or that of a loved one. But planning for the future is the best way to ensure loved ones are taken care of financially and your wishes are carried out when you are no longer […]
What Worked in 2021 and What To Continue in 2022 Before we close the books on 2021 and turn our attention to 2022, let’s take a look back at what has been working in the world of law firm marketing. Marketing your law practice has always been challenging, but in the new COVID world we […]
Facebook Ads, Use Them, Today! As a law firm, it might be tough to compete with the witty fast-food giants and funny cat videos on social media platforms. After all, you probably spend a lot of your time behind a desk, sitting at conference tables, or in courtrooms . It can be challenging to make […]
Is It Time To Ramp Up Your Social Media Efforts? Social media has been a popular and successful marketing channel for consumer brands for many years. You see brands like Airbnb, Nike, and Wendy’s generating a ton of engagement with their effective social media marketing strategies. Seeing how easily these super brands can reach consumers […]
Here Are A Few Things To Keep In Mind When Planning for 2022 2022 is almost upon us. And no, we don’t know where the time has gone either. To ensure they spend their marketing dollars wisely and get the best results possible, many of our clients are beginning to plan their digital marketing strategies […]
Here Is How To Create Your Own Videos Creating a video (or a video series) as part of your legal marketing strategy is an excellent way to market your firm. Video gives your law firm a simple and shareable way to communicate its brand and message. And video content can also produce a strong return […]
