Should You Use SEO or Paid Advertising? Try a Little of Both The internet has proven to be an invaluable source of ongoing leads for law firms. That said, online marketing for law firms spans a wide range of strategies and channels. It can be challenging to figure out where to focus your limited attention […]
Adding Law Firm Video To Your Marketing Is THE Difference Maker If your law firm wants to increase brand awareness, establish itself as an authority, and boost conversions, video marketing will satisfy your needs. An astounding 87% of marketing professionals now use video marketing as a tool, so there is nothing wrong with focusing on […]
Believe It Or Not – A Few Negative Reviews Adds Credibility One of the most important contributing factors of a law firm’s local search marketing strategy is the collection of client reviews. Studies show that 84 percent of consumers trust online reviews as much as a referral from someone they know and 88 percent of […]
Make Sure You Choose The Right Marketing Partner As a law firm, keeping your digital marketing strategy on track can be challenging. Understandably, most of your efforts are devoted to serving the needs of your clients. But you won’t have a law firm for very long if you aren’t generating new business and engaging new […]
How Well Do You Understand Search Engine Optimization For Your Law Firm When you are eager to see your law firm’s digital marketing efforts perform well, you might be willing to try just about anything. But there are many SEO myths that won’t get you the results you want, or worse, could result in a […]
Is Your Law Firm Creating The Right Content For Your Website In recent years, law firms have begun to realize the importance of establishing their brand in the digital market. Historically, law firms received the bulk of their leads through networking events, referrals, and traditional ad space channels (billboards, Yellow Pages, etc.). But the most […]
Are You Using Paid Ads? If So, You Need Google Local Service Ads What if your law firm’s information could show up at the top of every Google search results page, even above the Google My Business three-pack and the pay-per-click ads? You’d probably receive a substantial increase in traffic to your website, calls to […]
Video, Video, Video…OK, Have We Said It Enough! Whether you are an established law firm or new firm, you probably know that video marketing is a big deal. But it has never been more prominent than it is today. More people are staying home to stay safe, and most outside entertainment options have been postponed […]
Build Your 2021 Marketing Plan Today If you are hoping to see a return to marketing as normal in 2021, that’s not looking likely. But businesses have proven to be incredibly resilient during this prolonged period of strangeness, and the hope is that the coming year will be no different. We have already witnessed a […]
The Importance of Client Reviews and the Most Effective Way to Get Them In law school, the last thing that you were likely thinking about was how to market yourself as an attorney. Instead, you probably assumed that by doing good work and providing effective legal counsel, as well as by establishing or working for […]
