Are You Telling The Right Story On Your Homepage? As an attorney, you face plenty of challenges advocating for your clients in the courtroom or against insurance companies with deep pockets. But with nearly 1.2 million attorneys in the U.S., one of your biggest uphill battles is against the search engines and your peers. With […]
Proper Use of Keywords Can Make or Break Your Law Firm Website Rankings A successful law firm relies on a constant supply of new cases to continue operations and, hopefully, keep expanding and accumulating a positive reputation. One of the catalysts for this continuous supply, particularly for smaller firms, is a robust digital marketing strategy […]
Do You Have A Marketing Plan? At Sundown Marketing Group we have helped law firms market themselves for over 15 years. From big markets to small markets, there has always been one constant; law firms with a well thought out marketing plan, get more cases than firms that do not have a plan. In the […]
Are You Missing Out On Clients? You May Be If Your Website Isn’t Mobile Ready A website is an essential part of business today. From providing information about your firm and practice areas to driving prospective clients to take action, your website lays the foundation for your connection with clients. However, that means your website […]
Build Quality Links or Suffer the Consequences Most website/business owners build a website for a specific purpose. It could serve simply as an online business card, it could be designed to generate revenue, like an e-commerce website, or it could be a website meant to generate leads directing website visitors to call the business or […]
Outpacing Your Competitors With Agile Marketing The legal industry is inherently conservative, not necessarily in the political sense, but rather in the sense of adhering to traditional ways of getting things done and building business. If you think about it, lawyers resolve many cases by researching similar issues in the past, so forging new ground […]
Transitioning Your Law Firm’s Future Client Interaction The COVID-19 pandemic has impacted nearly every industry and part of American society. This country’s law firms have been facing unprecedented challenges with no clear end in sight. Like other industries, lawyers are innovating ways to continue serving clients from a distance by leveraging technology. Most client journeys […]
Building A Brand For You & Your Law Firm Human relations are built largely on associations. If you have positive associations about someone or something, you are drawn to that person, object, or experience. If you have negative associations or feelings, you will want to avoid them. This is basic human nature, and it will […]
Mastering LinkedIn For Your Law Firm Of all social media platforms, LinkedIn, which is considered the “professional” social network, is far and away the most popular with attorneys. Due to its professional and serious tone, lawyers naturally feel comfortable participating on LinkedIn. According to a 2016 ABA Legal Technology Survey Report, over 93% of lawyers now […]
On this edition of Whiteboard Wednesday we discuss the importance of video in marketing your law firm. Adding video to your law firm website and social media profiles vastly improve your visitor engagement and improve your client conversion. Video Transcription Hello and welcome to Sundown Legal Marketing’s Whiteboard Wednesday. Today on Whiteboard Wednesday, we’re going […]
