How to Maximize SEO ROI Search Engine Optimization (SEO) has evolved from a mysterious buzz phrase that savvy business owners used to seek out to be cutting-edge results, to an everyday effort used by most website owners. Today it has been formulated into a-la-carte programs offered by all sorts of marketing agencies (both reputable and […]
Adding Video to Your Law Firm Marketing Plan High-quality content is one of the most important elements of any successful web marketing program. It is one of the things that attracts prospective clients to your site and demonstrates your ability to handle their legal matter. While most content marketing has focused on static text, there […]
Ramp up your marketing effort and keep pushing toward that finish line COVID-19 has turned our whole world upside down, and although some people may never get the coronavirus, no one is immune from the impact of this unprecedented global pandemic. This includes attorneys and law firms, and many of those that we serve have […]
Asking for Client Reviews During a Pandemic With Coronavirus cases approaching their peak in the United States and the economy in a precarious position, few law firms want to talk about marketing. Believe it or not, in these strange and pivotal times, how your firm presents its brand to prospective clients is going to make a difference […]
On this edition of Whiteboard Wednesday we discuss the importance of consistently adding content to your law firm website. Adding well written content to your law firm website can greatly enhance your SEO efforts by providing a better experience for your website visitors. Video Transcription Hello and welcome to Sundown Legal Marketing’s Whiteboard Wednesday. Today […]
Law Firms Working from Home The world is changing quickly – faster than most people ever thought possible. Even before the recent coronavirus outbreak, our society was becoming increasingly digitized. In the aftermath of the COVID-19 pandemic, this trend is likely to accelerate exponentially, impacting many industries that had been slower to embrace new technologies […]
Law firm management in times of crisis The COVID 19 (coronavirus) outbreak is the worst health crisis that this country and the world has seen in our lifetimes, and it seems to be bringing our entire way of life to a screeching halt. There has been a run on numerous household items, and as of […]
A “How To” Guide on Building Trust When someone is searching for an attorney, it means they need help with a legal issue that they cannot resolve on their own. They are looking for a lawyer who has the experience and skills to effectively deal with their issue, but more importantly, they are looking for […]
Website Content – The Difference Maker The purpose of every law firm website and every law firm internet marketing plan is to increase brand awareness and drive potential clients to the firm. Securing clients through your website requires you to accomplish two major objectives: Generate Traffic: You need to be able to drive potential clients […]
One question we are often asked is, “How much time should I spend trying to market my law firm?”. The answer is, of course, not a simple one. A lot of it depends on the type of law practice you have. For example, a family law attorney can post items on Facebook with great results. […]
