What is the purpose of your website? Is it simply your online business card? There to impress those who intentionally visit just to check out your firm. Or, is it supposed to function as an online lead generator? A part of a larger internet marketing program designed to guide prospective clients to fill out a […]
Oftentimes, digital marketers have little control over the look and feel of the landing page they are given to serve prospective customers online. At Sundown Marketing we’re lucky enough to have complete control over the landing pages (with client consent of course), so we decided to test what works better for an AdWords campaign: the […]
In today’s information age, consumers have the ability to learn far more about a topic in a much shorter period of time than ever before. These days, people have the education power of a major university at their fingertips, and this has drastically changed the way everyone does business. For example, in the old days, […]
A website is just a piece of an overall law firm internet marketing program. In fact, it is probably the most important piece, as it serves as the hub or foundation of your internet marketing program. A website could serve a number of different purposes: Online business card – Displaying a professional image for the […]
All SEO’s have, at one time or another, asked themselves “Which is better – Content or Backlinks”? The SEO team at Sundown Legal Marketing recently conducted a study comparing the effectiveness of adding quality backlinks versus adding relevant, robust content. The team selected three client websites for this study and tailored a unique SEO plan […]
Good reviews can lead to future business, bad reviews can lead to a slow painful death. Actively pursuing client reviews can be a risky proposition. It’s almost impossible to know what a client, or worse yet someone with an axe to grind, might say with the perceived anonymity that social media provides. Many lawyers feel […]
Your website…. it’s your baby! It’s a living breathing thing. You invest your time and money into having it designed and developed to spotlight your firm and help you achieve greatness. Or, so you thought….You launch your pride & joy and wait for your new clients to break down your door. So, your phone begins […]
I read an article not long ago that shared 10 tips on how to revive your law practice. Considering we’ve just launched headlong into a new decade, I thought this would be a good time to review where you and your practice stand against the 10 items mentioned the article. Before we dive into the […]
The use of social media has changed over the years. Not long ago social media sites like My Space, digg and Friendster were simply “fun” websites where teenage kids could share stories, talk about weekend plans or complain about their Mom and Dad. Today, social media has blossomed into a way of life. There are […]
It wasn’t that long ago that internet marketing success was solely based on a few things: A website with a lot keyword content crammed into every page Tons of links to other websites that may or may not be relevant, but received a lot of traffic Today, success in internet marketing is impacted by a […]
