Your website, it’s your baby! It’s a living breathing thing. You invest your time and money having it designed and developed to spotlight your firm and help you achieve greatness. Or, so you thought. You launch your pride & joy and wait for your new clients to break down your door. So, your phone begins to ring…..occasionally.
Things improve slightly, over time, as you invest more and more time on Search Engine Optimization (SEO), blogging and whatever else the latest article implores you to do. You add content, additional pages, more blog posts. You think you’ve done all you can. Well, maybe you haven’t. The firms with the highest conversion rates have a little trick that provides one more way to connect with potential clients, live chat!
It’s no secret, society today is accustomed to instant gratification and most people demand it. In fact, when someone visits your site, you have less than 3 seconds to give them a reason to stay for a while and really check you out. If that’s not pressure, I don’t know what is.
Many studies have been done investigating why website visitors (potential clients) interact with certain websites more or longer than others. The top two elements are engaging content and ease of use.
One engaging element that is extremely easy to use is live chat. A live chat tool, allows website visitors to communicate with you and your firm instantaneously. And, in this world of texting and social media, that is what more and more people want.
A recent study done by Forrester Research showed that 44% of online consumers say that having questions answered by a live person, while on a website, is one of the most important features a web site can offer (aside from videos, which is a topic of another discussion). Nearly half of online consumers want to engage with you and they want to do it Now!
Another compelling reason and maybe the most important reason to consider live chat for your website, is to keep pace with your competitors. We recently completed a study, reviewing the sites of the top injury firms across the country. The study reviewed over 1,000 sites in the top 100 markets across the United States. Over 89% of those top marketing firms employed some type of live chat tool. Potential clients want it, your competitor’s offer it and you need to have it.
We would love to talk with you about live chat, how it can help your firm and which chat products are the best based on your firm’s needs and structure. Please contact us by phone (800) 649-1764, by e-mail (firstname.lastname@example.org) or by chat via LegalChatNow.