Learn From 2021 Trends, To Help Your Firm Grow in 2022 The past two years have been very challenging for all of us. Businesses have suffered financial setbacks as customers have changed buying patterns and staying at home has become the new normal. The legal profession has not been immune to these changes. With fewer […]
A 301 Redirect Can Be A Valuable Tool, But When Should You Use One A 301 redirect is a useful feature whereby you can forward one page to another page, and it is often used for new websites that have new URLs for the same pages. For example, the old domain might have had something […]
Facebook Is Made For Sharing While the relationship between social media and SEO isn’t black and white, we know it does exist and may help you move up in your google rankings. For example, if your number of site visitors increases due to SEO, and you have a link to your Facebook page on your […]
Client Reviews are important for potential clients, but does Google pay any attention? Reviews have become an entrepreneur’s most burdensome task. It can seem daunting and difficult to reach out to clients, and ask for a review online, all while staying ethical, and avoiding Google penalty for paying for reviews. Still, we do it because […]
Backlinks – A Must Have In Any Successful SEO Program If you research the backlinks of some of the pages at the top of Google search engine results pages (SERPs) for the most competitive keywords in the financial industry you will find that they all have thousands and thousands of backlinks from Google Display ads. […]
Building a Killer Law Firm Social Media Presence Social media has long been a popular marketing channel for major brands. You see companies like Nike, Starbucks, and even Airbnb dominating the landscape with their exceptional social media marketing tactics. While people enjoy interacting with these consumer brands, it might seem like the legal industry has […]
Transcriptions and Complementary Text Video consumption has steadily increased since the first video clip was loaded onto YouTube more almost 15 years ago. More and more people are watching more and more videos with every passing day. There are also more video platforms today where you can display your videos, making it easier to get […]
Striking Distance Keywords and How to Improve Them What is a “striking distance keyword”? A striking distance keyword is phrase we use here at Sundown Marketing to describe a keyword that is not quite at the top of a Google Search Engine Results Page (SERP) yet, but with a little time and attention could rise […]
