Entries by Lauren Carni

Google trends in 2021 and your 2022 marketing plan

Learn From 2021 Trends, To Help Your Firm Grow in 2022 The past two years have been very challenging for all of us. Businesses have suffered financial setbacks as customers have changed buying patterns and staying at home has become the new normal. The legal profession has not been immune to these changes. With fewer […]

When to Use 301 Redirects

A 301 Redirect Can Be A Valuable Tool, But When Should You Use One A 301 redirect is a useful feature whereby you can forward one page to another page, and it is often used for new websites that have new URLs for the same pages. For example, the old domain might have had something […]

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Developing a Strong Social Media Presence for Your Law Firm

Building a Killer Law Firm Social Media Presence Social media has long been a popular marketing channel for major brands. You see companies like Nike, Starbucks, and even Airbnb dominating the landscape with their exceptional social media marketing tactics. While people enjoy interacting with these consumer brands, it might seem like the legal industry has […]

Case Study: SEO Best Practices for Law Firm Videos

Transcriptions and Complementary Text Video consumption has steadily increased since the first video clip was loaded onto YouTube more almost 15 years ago. More and more people are watching more and more videos with every passing day. There are also more video platforms today where you can display your videos, making it easier to get […]

Striking Distance Keywords

Striking Distance Keywords and How to Improve Them What is a “striking distance keyword”? A striking distance keyword is phrase we use here at Sundown Marketing to describe a keyword that is not quite at the top of a Google Search Engine Results Page (SERP) yet, but with a little time and attention could rise […]