All SEO’s have, at one time or another, asked themselves “Which is better – Content or Backlinks”? The SEO team at Sundown Legal Marketing recently conducted a study comparing the effectiveness of adding quality backlinks versus adding relevant, robust content. The team selected three client websites for this study and tailored a unique SEO plan […]
Good reviews can lead to future business, bad reviews can lead to a slow painful death. Actively pursuing client reviews can be a risky proposition. It’s almost impossible to know what a client, or worse yet someone with an axe to grind, might say with the perceived anonymity that social media provides. Many lawyers feel […]
I read an article earlier this year written by Jennifer Brandt, Co-Chair of Cozen O’Connor’s Family Law Department, which shared 10 tips on how to revive your law practice in. Almost half of the year is behind us and perhaps now is a good time to review where you and your practice stand against the 10 items mentioned […]
The use of social media has changed over the years. Not long ago social media sites like My Space, digg and Friendster were simply “fun” websites where teenage kids could share stories, talk about weekend plans or complain about their Mom and Dad. Today, social media has blossomed into a way of life. There are […]
Your website, it’s your baby! It’s a living breathing thing. You invest your time and money having it designed and developed to spotlight your firm and help you achieve greatness. Or, so you thought. You launch your pride & joy and wait for your new clients to break down your door. So, your phone begins […]
As the clock ticks down towards the April 21st deadline, Google’s most expansive algorithm update in years is looming large over website owners without mobile-friendly websites. The update, aptly nicknamed “Mobilegeddon” by SEO experts, stands to make a major impact on organic search rankings by greatly strengthening the power of Google’s mobile-friendly ranking signal. So […]
