Entries by rr@legalchatnow.com

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How Will Law Firms Interact With Clients in the Future?

Transitioning Your Law Firm’s Future Client Interaction The COVID-19 pandemic has impacted nearly every industry and part of American society. This country’s law firms have been facing unprecedented challenges with no clear end in sight. Like other industries, lawyers are innovating ways to continue serving clients from a distance by leveraging technology. Most client journeys […]

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The Importance of Using LinkedIn for Lawyers and Law Firms

Mastering LinkedIn For Your Law Firm Of all social media platforms, LinkedIn, which is considered the “professional” social network, is far and away the most popular with attorneys. Due to its professional and serious tone, lawyers naturally feel comfortable participating on LinkedIn. According to a 2016 ABA Legal Technology Survey Report, over 93% of lawyers now […]

Whiteboard Wednesday – The Importance of Video in Marketing Your Law Firm

On this edition of Whiteboard Wednesday we discuss the importance of video in marketing your law firm. Adding video to your law firm website and social media profiles vastly improve your visitor engagement and improve your client conversion. Video Transcription Hello and welcome to Sundown Legal Marketing’s Whiteboard Wednesday. Today on Whiteboard Wednesday, we’re going […]

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Developing a Strong Social Media Presence for Your Law Firm

Building a Killer Law Firm Social Media Presence Social media has long been a popular marketing channel for major brands. You see companies like Nike, Starbucks, and even Airbnb dominating the landscape with their exceptional social media marketing tactics. While people enjoy interacting with these consumer brands, it might seem like the legal industry has […]

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How to Maximize SEO ROI

How to Maximize SEO ROI Search Engine Optimization (SEO) has evolved from a mysterious buzz phrase that savvy business owners used to seek out to be cutting-edge results, to an everyday effort used by most website owners. Today it has been formulated into a-la-carte programs offered by all sorts of marketing agencies (both reputable and […]

The Importance of Video in Marketing Your Law Firm

Adding Video to Your Law Firm Marketing Plan High-quality content is one of the most important elements of any successful web marketing program. It is one of the things that attracts prospective clients to your site and demonstrates your ability to handle their legal matter. While most content marketing has focused on static text, there […]