Facebook Is Made For Sharing
While the relationship between social media and SEO isn’t black and white, we know it does exist and may help you move up in your google rankings. For example, if your number of site visitors increases due to SEO, and you have a link to your Facebook page on your site, many of them will likely visit your page. They will then become followers and share your information with their friends. Over time, the SEO you used to attract visitors to your site can help you continue to attract followers and shares on Facebook as users find your page through your site. This can help you continue to build a following by fostering relationships with people in your industry, as well as prospects and customers. Conversely, if a Facebook user happens to see one of your blog posts in their News Feed because one of their friends who follows you shared it, they like what they see, and decide to follow you. After seeing more of your posts over the following weeks, they want to learn more about your firm and visit your site, in turn resulting in increased traffic to your page.
Now that we’ve demonstrated the benefit of social media and SEO, with Facebook leading the way, it is worthwhile to establish some easy measures you can implement to increase your business’ Facebook reach. We are often asked by our client’s “What can I do to help my social media following”. Given the fact that most do not want to spend a tremendous amount of time on this, I have assembled some of the easiest ways to boost a firm’s following. Let’s assume that you are posting interesting content that is both original and curated on a regular basis (2-3x per week)…now what?
- Share your page on your personal news feed.
- Tell your friends and family about your Facebook Page. Ask them to like the Page and to share it with their friends and communities.
- Create a link from your personal page to your business page.
- Friends may (or may not ) know you are an attorney, but not sure what firm you are associated with. By adding a link, you take the guesswork out.
- Include a link to your Facebook page in your email signature.
- Make sure any potential follower is aware of your Facebook page. A simple addition to your automated signature can quickly add followers.
- Use your email list directly and ask former and current clients to follow your Facebook page, and to rate your service or write a review.
- Page ratings and reviews can help build trust and credibility for your business.
- Follow local business with similar interests.
- Share, like or comment on posts. Tag individuals and businesses and your post will show up in their news feed, giving you the potential to gain some of their followers.
- Engage with your community.
- Post about local businesses, sports teams, restaurants, essential workers etc. Show that your business cares and supports the community that it resides in.
- Post photos of office staff.
- It’s a social platform and your brand needs to have a human touch. Don’t rely solely on your latest blog post or curated content. Let your followers know what your firm is all about.
- Boost a post.
- If you want audience engagement on your page or to develop your brand awareness, boosting a post is a great way to maximize visibility and grow your audience. Boosting a post is an effective way to spread information to a wider audience for a chosen amount of time, geography and target audience. This is an effective way of sharing exciting information, like a big win for your law firm, a recent honor that was bestowed to you or your team or a tactic to target new customers in a specific practice area. With just a few clicks your post can reach hundreds of people in a specifically targeted area.
There are many other ways to increase your social media presence, specifically Facebook for the sake of this article. Many of these options may only have to be completed once or even quarterly. These are steps that don’t take extensive time or knowledge but the potential benefits can make a big difference in expanding your Facebook reach.
Social Media and SEO Rankings: What’s the Connection?
If you take Google at their word, correlation doesn’t mean causation… at least, directly.
But indirectly is another story.
Social media may not be a ranking factor for Google, but it can amplify the ranking factors that Google DOES consider.
Here’s why: Social media is built for mass sharing
Contact Sundown Legal Marketing Today
Fortunately, many attorneys are gifted storytellers but don’t think to use that skill to market their own services. For more information on using this effective tool in your website content, reach out to Sundown Legal Marketing. Contact us today at (800) 864-1764 or online to schedule a free website evaluation or with any questions about our services.