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Facebook Is Made For Sharing

While the relationship between social media and SEO isn’t black and white, we know it does exist and may help you move up in your google rankings. For example, if your number of site visitors increases due to SEO, and you have a link to your Facebook page on your site, many of them will likely visit your page. They will then become followers and share your information with their friends. Over time, the SEO you used to attract visitors to your site can help you continue to attract followers and shares on Facebook as users find your page through your site. This can help you continue to build a following by fostering relationships with people in your industry, as well as prospects and customers. Conversely, if a Facebook user happens to see one of your blog posts in their News Feed because one of their friends who follows you shared it, they like what they see, and decide to follow you. After seeing more of your posts over the following weeks, they want to learn more about your firm and visit your site, in turn resulting in increased traffic to your page.

Now that we’ve demonstrated the benefit of social media and SEO, with Facebook leading the way, it is worthwhile to establish some easy measures you can implement to increase your business’ Facebook reach. We are often asked by our client’s “What can I do to help my social media following”. Given the fact that most do not want to spend a tremendous amount of time on this, I have assembled some of the easiest ways to boost a firm’s following. Let’s assume that you are posting interesting content that is both original and curated on a regular basis (2-3x per week)…now what?

  1. Share your page on your personal news feed.
  • Tell your friends and family about your Facebook Page. Ask them to like the Page and to share it with their friends and communities.
  1. Create a link from your personal page to your business page.
  • Friends may (or may not ) know you are an attorney, but not sure what firm you are associated with. By adding a link, you take the guesswork out.
  1. Include a link to your Facebook page in your email signature.
  • Make sure any potential follower is aware of your Facebook page. A simple addition to your automated signature can quickly add followers.
  1. Use your email list directly and ask former and current clients to follow your Facebook page, and to rate your service or write a review.
  • Page ratings and reviews can help build trust and credibility for your business.
  1. Follow local business with similar interests.
  • Share, like or comment on posts. Tag individuals and businesses and your post will show up in their news feed, giving you the potential to gain some of their followers.
  1. Engage with your community.
  • Post about local businesses, sports teams, restaurants, essential workers etc. Show that your business cares and supports the community that it resides in.
  1. Post photos of office staff.
  • It’s a social platform and your brand needs to have a human touch. Don’t rely solely on your latest blog post or curated content. Let your followers know what your firm is all about.
  1. Boost a post.
  • If you want audience engagement on your page or to develop your brand awareness, boosting a post is a great way to maximize visibility and grow your audience. Boosting a post is an effective way to spread information to a wider audience for a chosen amount of time, geography and target audience. This is an effective way of sharing exciting information, like a big win for your law firm, a recent honor that was bestowed to you or your team or a tactic to target new customers in a specific practice area. With just a few clicks your post can reach hundreds of people in a specifically targeted area.

There are many other ways to increase your social media presence, specifically Facebook for the sake of this article. Many of these options may only have to be completed once or even quarterly. These are steps that don’t take extensive time or knowledge but the potential benefits can make a big difference in expanding your Facebook reach.

Social Media and SEO Rankings: What’s the Connection?

If you take Google at their word, correlation doesn’t mean causation… at least, directly.

But indirectly is another story.

Social media may not be a ranking factor for Google, but it can amplify the ranking factors that Google DOES consider.

Here’s why: Social media is built for mass sharing

Facebook is made for sharing

Contact Sundown Legal Marketing Today

Fortunately, many attorneys are gifted storytellers but don’t think to use that skill to market their own services. For more information on using this effective tool in your website content, reach out to Sundown Legal Marketing. Contact us today at (800) 864-1764 or online to schedule a free website evaluation or with any questions about our services.

Building a Killer Law Firm Social Media Presence

Social media has long been a popular marketing channel for major brands. You see companies like Nike, Starbucks, and even Airbnb dominating the landscape with their exceptional social media marketing tactics.

While people enjoy interacting with these consumer brands, it might seem like the legal industry has largely ignored social media as an effective marketing channel. But this isn’t entirely the case as social media use among law firms and independent attorneys becomes increasingly popular.

A recent Attorney at Work survey reveals that 96% of the more than 300 lawyers surveyed use social media. And 70% say their use of social media is part of an overall legal marketing strategy. Here are some of the benefits of developing a social media presence for your law firm and a few steps you can take to get started.

The Benefits of a Social Media Presence for Your Law Firm

Social media isn’t easy, but the results are worth it. Social media still hasn’t reached its peak of popularity, but a stunning 3.5 billion people, or 45% of the population, actively use social networks daily. That’s a massive audience, but why should your law firm bother with social media marketing? Here are a few of the benefits of having a social media presence:

  1. Create Brand Awareness

Consumers are spending more time on social media, so a strong social presence can help get your firm’s message in front of its audience. According to the latest Sprout Social Index, 44% of consumer report increasing their use of social media, which is a benefit for brands that want to increase visibility on social platforms. And 87% say they are likely to visit a brand’s website if they follow them on social media.

  1. Attract Prospective Clients

Social media is an effective tool for attorneys to attract new clients. The American Bar Association reports that 35% of lawyers who use social media have gained new clients from these channels. But law firms that are active and engaging on social media have the potential to push those numbers much higher.

  1. Engage Your Target Audience

Even though many people use social media to connect with loved ones, they also increasingly engage with brands on social platforms. This provides your law firm with a valuable opportunity to deliver engaging content and answer questions, whether it be about auto accidents, family law, criminal defense, or some other area of practice.

  1. Establish Your Authority

Most people who are struggling with a legal issue are looking for answers and some reassurance. While you don’t need to provide your services gratis online, you can establish yourself as an authority in your field and gain the trust of potential clients. Share useful information that will interest your target audience and help prove your credibility.

  1. Boost Your SEO Efforts

Even though social signals aren’t considered a direct website ranking factor, various search engine authorities report that they can help your SEO efforts. According to Search Engine Journal, Google has changed its story multiple times regarding whether website links shared on Facebook and Twitter are used as ranking signals.

Even so, there continues to be a strong correlation between social signals and ranking position. In short, it’s worth it to build your audience on social media, drive more traffic to your website, and potentially get higher search engine rankings for your efforts.

Some Tips for Using Social Media for Legal Marketing

Even if you’re convinced that your firm needs a social media presence, where do you begin? Here are some tips for getting started with social media marketing so that you get the best return on your investment.

  1. Pay Attention to the Basics

No matter where you choose to advertise your business, you need to get the basics down first. Some of the social media marketing details you should focus on include:

  • Choosing the right social network to invest in. It might be tempting to pick all of them, but your efforts would be better spent on choosing a few that you know your audience uses most. Facebook is a common choice for law firms since it’s the world’s largest social network. Others are Twitter, LinkedIn, Instagram, and YouTube.
  • Set some realistic goals. Before you begin, decide what you’d like to achieve with social media and establish some measurable goals. Do you want to increase traffic to your website? Maybe you want to boost your brand’s visibility and authority. Regardless of which goals you choose, make sure you include them in your marketing plan and measure them on a regular basis.
  • Create a detailed content strategy. What type of content do you plan to create for social media? How often will you post?
  1. Post Engaging Content

Law firms can use social media to engage people on social media in a variety of ways. Consumers love stories, so share stories about the origins of your firm, its history, and its achievements to build an emotional connection.

In addition to promotional content, provide valuable and credible information that can give readers peace of mind or the information they need to make a decision about hiring your firm. You can share relevant industry news as well as excerpts from blog posts related to your main practice areas.

  1. Use Visuals That Pop!

Visuals are essential to engagement on social media. Many people will scroll past a wall of text but will stop to read a colorful infographic or watch a short video. Your social media strategy should include sharing basic legal information, statistics, inspirational quotes, and tips that are in video format or that use strong graphics.

  1. Monitor and Respond to Online Conversations

Social media isn’t meant to be a one-way conversation, where your firm tosses out occasional posts and waits for the clicks to roll in. To be successful, you should be actively engaging with your audience.

You can start by searching for social media conversations related to your firm and any related topics, such as “medical malpractice.” You can monitor these conversations to get an understanding of user sentiment as well as join in to make connections and boost the visibility of your brand online.

Want to Explore Your Legal Marketing Strategy?

If you or your law firm are not active on social media, you are missing a massive opportunity to promote your brand, drive potential clients to your website, and increase engagement. Sundown Legal Marketing can help develop your legal marketing strategy or give you assistance with managing your current profiles. Give us a call at (800) 649-1764 or reach out to us online for a free evaluation.

 

 

The use of social media has changed over the years.  Not long ago social media sites like My Space, digg and Friendster were simply “fun” websites where teenage kids could share stories, talk about weekend plans or complain about their Mom and Dad.

Today, social media has blossomed into a way of life.  There are social media sites and apps for just about everyone, regardless of age, sex, likes, dislikes, height, weight or any other measurable factor that makes each of us different.  The biggies – Facebook, Twitter, Instagram, LinkedIn and Pinterest.  The here and now – Vine, Snapchat and Tumblr.  The up and coming – Periscope, Yik Yak and Kik.  The influential directories – Yelp, AVVO.  Video hosting – YouTube, Vimeo

Now, you may be asking yourself, “As an attorney, a law firm owner, why do I care about any of this?”   That is a great question and the answer needs to be integrated into your 2016 Marketing Plan.

Facebook boasts over 1.55 billion users, Tumblr over 555 million, Instagram 400 million and Twitter 300 million.   That is a lot of “eyeballs” on any social media activity or advertising.  Social media provides a law firm or an individual lawyer with an excellent opportunity to gain brand recognition.   It also provides a law firm with an opportunity to engage with their community, their potential clients.  To become more than just simply a business that is looking to take from the community, to a business that is ingrained in the fabric of the community.  Trust is an important consideration when a potential client is looking to hire a lawyer and a robust social media profile can build that foundation of trust before a client ever walks through the door.

Social media is also a key distribution channel for a law firm’s content.   In order to succeed in today’s extremely competitive internet marketplace, a law firm must continuously create new and impactful content.  Blogs, articles, new web pages, videos.  All examples of content that a firm must create in order to be relevant online.  Social media is the perfect conduit to deliver this information to potential clients.  An article on a change in the law that may impact business owners can be posted to LinkedIn.  A blog sharing what you should do just after being involved in a car accident could be posted to Facebook.  A video addressing a common estate planning question could be posted to YouTube, with a link to the video tweeted to the community.

Any social media channel, specifically the biggies like Facebook, Twitter, Pinterest & LinkedIn, will provide a law firm to an opportunity to connect with the community, aka potential clients. Adding a face or human element to any business, can help secure business.  But, with a law firm, it can have an even greater positive impact.  Lawyers are often thought of as arrogant, self serving or described as shysters.  Social media allows a lawyer or law firm to contradict those misnomers.  Social media provides a lawyer with an opportunity to profess to the world that they are regular “folks” involved in charitable work, community events, the local PTA, as well as coaching local sports teams.

Finally, search engines like Google are increasingly placing more importance on active participation on social media sites.  Soon, if you don’t post to Facebook or tweet on Twitter, on a regular basis, your website ranking will begin to suffer.

If you or your firm are not active on social media (Facebook, Twitter, LinkedIn and Google+) you are missing a huge opportunity.  Get started today.  If you need any assistance with developing a social  media strategy or just simply want someone knowledgeable to manage your profiles for you.  Give us a call or send us an e-mail – Sundown Legal Marketing – (800) 649-1764 – rr@sundownmarketing.com